[Share House x XX] Introducing case studies and operational benefits of share houses as multi-purpose facilities!

In Japan, various types of multi-purpose facilities are emerging.

These facilities offer a 'two-for-one' benefit to customers and create attractive synergies for operators.

Since there are examples nationwide of share houses, which Roopt primarily handles, being operated as multi-purpose facilities, this time we will introduce such 'share house x XX' multi-purpose facilities.

Whether you are interested in operating a share house or living in one, we hope you will pay attention to the 'multi-purpose facility' format.

If you are struggling with inheriting or utilizing an empty house, please consult Makigumi.

Before introducing examples of multi-purpose share houses, let's first touch on the definition of a share house.

A share house is a rental property where multiple people share one residence. Generally, residents share a kitchen, living room, and bathroom, and use private rooms for privacy. There are two types: one where an operator handles everything from recruiting residents to operation and building management, and another where friends directly rent from a landlord and share. While the appeal used to be lower rent compared to regular rental housing and often no key money, security deposit, or brokerage fees, recently, beyond cost benefits, they have gained popularity as places for residents to connect. Concept share houses with specific themes are also expanding, and many share houses tailored to residents' lifestyles are being created. (From: 【Homes】What is a share house? Learn the meaning of share house｜Real Estate Glossaryhttps://www.homes.co.jp/words/s2/525002448/)

Benefits of operating a multi-purpose share house x XX

Next, we will introduce the benefits of operating a share house as a multi-purpose facility combined with other businesses.

Create multiple income streams

One major advantage of operating a multi-purpose facility that combines two or more businesses is the ability to create multiple income streams.

While a share house alone would see sales and profits fluctuate with the number of residents, having other revenue sources makes it easier to achieve stable share house operations.

Furthermore, there's a high possibility that share house residents will repeatedly use the other businesses, bringing positive effects to both ventures.

Reach different customer segments

Another attractive aspect of multi-purpose businesses is the ability to reach different customer segments for each component.

For example, people who come to the cafe for coffee might learn about the share house, or share house residents who don't usually go to cafes might use it. This leads to attracting customers from segments that a single business couldn't reach.

Even if they don't directly move into the share house, a casual conversation with friends like, 'The second floor of that cafe is apparently a share house,' directly contributes to marketing efforts.

Operate as an open space

Share houses often become closed communities for residents only, but making them multi-purpose facilities allows non-residents to come and go, which can open up the community.

Conversely, when share house residents frequent establishments like restaurants, conversations can spark between restaurant customers and share house residents. Thus, becoming a multi-purpose facility leads to different communities mixing and becoming an open space.

7 Examples of Share House x XX Multi-Purpose Facilities

Now, let's introduce examples of 'share house x XX multi-purpose facilities' in Japan.

There are truly various combinations, so please imagine what other combinations might be possible.

[Share House x Guesthouse] Lululu (Kochi City, Kochi Prefecture)

Lululu, touted as Kochi Prefecture's first share house x guesthouse, is popular in Kochi as a vibrant hub where travelers and local residents gather.

It also consists of two buildings: the 'Main Building' for private room stays + share house, and the 'Atago Building' for group stays, allowing guests to choose rooms according to their purpose.

Their blog, updated almost daily with introductions of guests and more, is also a must-see.

View this post on Instagram A post shared by 高知への移住 旅行 転勤 入学など新生活のサポート！(@lululu_kochi)

Address: 2-2-2 Asahimachi, Kochi City, Kochi Prefecture 780-0935 Access: 10-minute walk from JR Asahi Station Official HP:https://officelululu.com/

[Share House x Daycare x Relaxation Room] Child-rearing Share Space Omusubi (Kesennuma City, Miyagi Prefecture)

Child-rearing Share Space Omusubi in Kesennuma City, Miyagi Prefecture, is a facility thoroughly dedicated to mothers raising children, combining a share house with a daycare and a relaxation room.

By being a multi-purpose facility, it can meet a wide range of women's needs, such as accommodating requests like 'Can you watch my child for a little while?' during shopping or errands, or providing a safe place for women new to living in Kesennuma.

The share house even offers all-you-can-eat rice, which is especially helpful during the period right after moving when expenses are high.

View this post on Instagram A post shared by 気仙沼Omusubiシェアハウス(@omusubi_sharehouse)

Address: 1-2-5 Mikka-cho, Kesennuma City, Miyagi Prefecture 988-0085 Access: 15-minute walk from BRT Kesennuma Station Official HP:https://www.xn--t8j4a0e4b.com/

[Share House x Cyclist Community Space x Storage Room] Panoma Park (Chofu City, Tokyo)

Panoma Park in Chofu City, Tokyo, is a community that brings together cyclists, runners, and other field sports enthusiasts with local residents.