In Japan, various types of mixed-use facilities are emerging.
It's a facility that offers "two great experiences in one," for customers, and it's an attractive type of facility that creates synergies for businesses.
Since there are examples across the country of businesses operating the share houses that Roopt primarily handles as part of a multi-purpose complex, this time we will introduce some of these share house x [something else] complex facilities.
Whether you're interested in running a share house or living in one, we hope you'll consider the "complex facility" format.
Before introducing examples of mixed-use shared housing, let's first touch upon the definition of shared housing.
A share house is a rental property where multiple people share a single residence. Generally, residents share the kitchen, living room, and bathroom, while using their own private rooms for privacy. There are two main types: one where a management company handles everything from tenant recruitment to operation and building management, and another where friends or friends directly rent from the landlord and share. While the lower rent compared to regular rental housing, and the fact that security deposits, key money, and brokerage fees are often not required, have long been considered attractive features, recently, beyond cost advantages, share houses are gaining popularity as a place for residents to connect with each other. Concept share houses, with properties themed around specific lifestyles, are also becoming more common, with many share houses now being created to suit the lifestyles of their residents. (【HOMES】What is a share house? Understanding the meaning of share house | Real Estate Glossary)https://www.homes.co.jp/words/s2/525002448/(From)
Next, I will introduce the advantages of operating a shared house as a complex facility that incorporates other businesses.
One of the major advantages of operating a complex facility that combines two or more businesses is that it allows you to create multiple sources of revenue.
If you only run a share house, your sales and profits will be affected by fluctuations in the number of residents, but having other sources of revenue makes it easier to achieve stable share house operations.
Furthermore, there is a higher possibility that the businesses will benefit each other, such as when residents of the shared house repeatedly use other services.
One of the attractions of this diversified business is that it allows us to reach different customer segments with each type of business.
For example, it can lead to attracting customer segments that cannot be reached through a single business, such as letting people who come to the cafe for coffee know about the existence of the shared house, or conversely, having shared house residents who don't usually go to cafes use the cafe.
Even if people don't directly move into a share house, simply mentioning to their friends, "Apparently there's a share house on the second floor of that cafe," directly contributes to marketing efforts.
While shared housing often becomes a closed community limited to residents, incorporating it into a multi-purpose facility allows people other than residents to come and go, which can be an opportunity to open up the community.
Conversely, when share house residents come and go from restaurants and other establishments, conversations can arise between restaurant customers and share house residents. By creating a multi-purpose facility, different communities can mingle, leading to a more open and inclusive space.
Now, let's look at some examples of "share house x other type of facility" in Japan.
There are so many different combinations, so please try imagining all sorts of combinations and think, "Maybe this combination would work too?"
"Lululu," touted as Kochi Prefecture's first share house x guesthouse, is gaining popularity in Kochi as a lively hub where travelers and local residents gather.
Furthermore, it consists of two buildings: the "Main Building" which offers private rooms and shared accommodations, and the "Atago Building" which is for group accommodations. The ability to choose a room based on your purpose is another attractive feature.
The blog, which is updated almost daily and includes introductions to guests, is also worth checking out.
View this post on Instagram Support for new life in Kochi, including moving, traveling, job transfers, and school enrollment! (@lululu_kochi) shared this post
Address: 2-2-2 Asahimachi, Kochi City, Kochi Prefecture 780-0935 Access: 10-minute walk from JR Asahi Station Official Website:https://officelululu.com/
"Omusubi," a shared childcare space in Kesennuma City, Miyagi Prefecture, is a facility that thoroughly caters to mothers raising children. It is a complex facility that combines a shared house with a daycare center and relaxation room.
By creating a multi-purpose facility, we are able to meet a wide range of women's needs, such as accommodating requests like "Could you look after my child for just a little while?" while shopping or running errands, and providing a safe and secure place for women living in Kesennuma for the first time.
In a shared house, you can eat as much rice as you want, which is especially helpful when you have a lot of expenses right after moving.
View this post on Instagram Post shared by Kesennuma Omusubi Sharehouse (@omusubi_sharehouse)
Address: 1-2-5 Mikka-machi, Kesennuma City, Miyagi Prefecture 988-0085 Access: 15-minute walk from BRT Kesennuma Station Official Website:https://www.xn--t8j4a0e4b.com/
Panoma Park in Chofu City, Tokyo, is a community where cyclists, runners, and other field sports enthusiasts gather with local residents.
FIND YOUR STAY
Please feel free to contact us for any inquiries regarding accommodation reservations, move-in consultations, viewing appointments, media inquiries, etc.
inquiry
