The Evolution of Workation and Remote Work and the Re-evaluation of Regions

Article published in Akiya Lab | Roopt (Makigumi)

Makigumi, which operates Roopt, regularly investigates case studies and other information regarding the revitalization of vacant homes and publishes them as columns.

In the post-COVID-19 world, revolutionary changes in working styles have emerged alongside dramatic improvements in communication infrastructure. While working in an office was once the norm, it is now possible to work from anywhere. This increased flexibility has also led to an expansion of surrounding services, such as access to nurseries and elementary schools. It has once again highlighted the importance of local resources and communities.

However, this change does not equally benefit all regions. As for real estate valuation, only certain areas have room for growth, and their success depends on the efforts of indigenous communities. If a region can enhance its appeal and attract residents and visitors from outside, it can survive and prosper.

Changes in Regional Evaluation Criteria

Previously, areas with high land prices and population density, especially those around train stations, were considered valuable. However, now the strength of the local community, that is, whether it can succeed in the market, has become a more important indicator. For example, Gojome Town in Akita Prefecture, Obuse Town in eastern Nagano Prefecture, and Shiojiri City in western Nagano Prefecture are considered successful regions within their respective markets. Besides these regions, areas with characteristics such as a university have the potential for an increase in young population and inherent power.

When evaluating a region, it is necessary to consider its potential and the vitality of its community, much like evaluating a company president, rather than simply using past transaction prices as a benchmark. There is a demand to comprehensively evaluate diverse elements such as the region's unique culture, history, and natural environment, and to discover the inherent value of that region.

The spread of remote work and workation is changing not only working styles but also values regarding places to live and communities. In this new era, the rediscovery and re-evaluation of regions will be key to sustainable development.

First published: Akiya Lab (2024 - now integrated into this site)