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2022.02.04

7 Shopping Spots in Higashimatsushima to Enrich Your Daily Life and Hobbies


Shopping is an indispensable part of daily life. It's no exaggeration to say that whether or not groceries and daily necessities are easily accessible determines the quality of life in a residential area. Higashimatsushima, especially the Nobiru and Tomei areas around Roopt Higashimatsushima Shintome, offers a variety of stores, from supermarkets essential for daily life to surprisingly unique shops. This column introduces 7 recommended shopping spots in Higashimatsushima, including daily shopping locations and places that add color to your life. We hope you'll be able to envision your life in Higashimatsushima.

A souvenir shop with a panoramic view of Okumatsushima

Shopping Plaza Morinokaze

This is the first place to go for groceries! We'll introduce 'Shopping Plaza Morinokaze,' located about a 5-minute walk from JR Senseki Line Tomei Station.

This store serves as the supermarket for the new residential area of Nobirugaoka, offering everything needed for daily life, including fresh foods like meat and vegetables, as well as frozen foods and household goods. Although it's a small supermarket, it supports the lives of the Nobirugaoka residents. Plus, there's a pharmacy next door, which is incredibly reassuring! It's truly a friend to the community.

There's also a section with local vegetables, where you can buy produce grown by local farmers. Since it's a 15-minute walk or less than a 5-minute drive from Roopt Higashimatsushima Shintome, 'Shopping Plaza Morinokaze' is highly recommended for your daily needs.

Location: 2-37-2 Nobirugaoka, Higashimatsushima City, Miyagi Prefecture 981-0416

A plaza gathering local ingredients where you can also find tourist information

Okumatsushima Eat Plaza

This is 'Okumatsushima Eat Plaza,' located a 2-minute walk from JR Senseki Line Nobiru Station. It features local ingredients perfect for everyday use, and you can also purchase souvenirs. When returning home or going out, you can buy souvenirs at 'Okumatsushima Eat Plaza' and head straight to the train. It's convenient to have a place to stop by near the station.

You can also view tourist information for Higashimatsushima and Ishinomaki, and rent bicycles. For sightseeing, or when you first move to the Tomei/Nobiru area, be sure to visit 'Okumatsushima Eat Plaza' to research the surrounding area.

By the way, 'Okumatsushima Eat Plaza' offers meals such as nori soba and miso hormone rice bowls, and you can also enjoy coffee. During peak season, you can even enjoy all-you-can-eat oysters at the adjacent oyster hut, making it a very attractive spot. It's also a recommended place to relax and enjoy a meal or coffee.

Location: 1-15-1 Nobirugaoka, Higashimatsushima City, Miyagi Prefecture 981-0411

A cute bakery open only on Wednesdays

Papaiya Panya

'Papaiya Panya' is a bakery located about a 5-minute walk from Roopt Higashimatsushima Shintome. As its charming name suggests, this cute shop offers adorable breads.

It operates only on Wednesdays, utilizing the entrance of a private house. This kind of ingenuity is unique to residential areas.

There are many distinctive breads, such as 'Hone Pan' (bone bread) shaped like a bone, and 'Tora Pan' (tiger bread) inspired by the tiger, the zodiac animal of 2022. You'll likely look forward to buying bread at 'Papaiya Panya' every week, wondering 'What kind of bread will be baked this week?' or 'Will my favorite bread be there this week?' Of course, all of them are chewy and delicious.

Location: 1-10-9 Shintome, Higashimatsushima City, Miyagi Prefecture 981-0413

A clubhouse dedicated to local products that 'creates community vibrancy'

Okumatsushima Clubhouse

'Okumatsushima Clubhouse' is located a 7-minute walk from JR Senseki Line Nobiru Station and about a 15-minute walk from Roopt Higashimatsushima Shintome. It's a facility created with the mission of 'creating community vibrancy.'

Immediately upon entering the clubhouse, you'll find Higashimatsushima's specialty products such as nori (seaweed), soy sauce, and Choju Miso. Many of Higashimatsushima's specialties are indispensable for daily meals, and it's a great opportunity to try local delicacies.

As introduced in the Activities section, there's also a cafe stand called 'Nobiru no Chaya' and a garden called 'EN' on the same premises. We encourage you to enjoy the various facets of 'Okumatsushima Clubhouse' while you're shopping.

Location: 15-1 Nobirukita Yokei, Higashimatsushima City, Miyagi Prefecture 981-0411

A 'nostalgic' space like stepping back in time

Natsukashiya

There's a shop called 'Natsukashiya' about a 5-minute walk from JR Senseki Line Nobiru Station. You might be wondering what kind of shop it is. As the name 'Natsukashiya' (meaning 'nostalgia shop') suggests, it's filled with nostalgic retro goods.

Vintage cameras, records collected over many years, character goods that were popular long ago... As someone born in the Heisei era, I'd never seen many of these items, yet they felt retro and nostalgic! It seems the owner collected the various items displayed in the store as a hobby. Just looking at the many retro goods offers many discoveries, so everyone, young and old, is sure to enjoy it. You might even find items coveted by collectors.

Location: 144-9 Nobirukameoka, Higashimatsushima City, Miyagi Prefecture 981-0411

Higashimatsushima's outdoor hub with marine activity goods

Kameoka Base

'Kameoka Base' is a must-visit for outdoor enthusiasts. Two triangular buildings stand side-by-side, with the right one being an outdoor goods shop.

Okumatsushima is an area where marine sports like SUP (Stand Up Paddleboarding) are popular, and 'Kameoka Base' is an outdoor spot that serves as its hub. It sells items necessary for marine activities, such as SUP boards and life jackets, as well as apparel and works by local artists. 'Kameoka Base' not only sells goods but also provides information on activity experiences.

Location: Kameoka, Higashimatsushima City, Miyagi Prefecture 981-0411

Summary

We've introduced shopping spots in Higashimatsushima that cater to both daily necessities and hobby-related purchases for weekend enjoyment.

A well-equipped shopping environment significantly changes the satisfaction of a 'place to live'.

If you find Higashimatsushima's shopping environment appealing, please consider living in this area.

Why not start your new life in Higashimatsushima at Roopt Higashimatsushima Shintome?

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